I'll soon graduate with a B.Sc. after four years of hard slogging and I want a job, not another year of university! What does your program have for me?
It is true that some employers look for science and technology graduates who can step into a specialized position or be trained as a specialist, but many others look for people who are flexible, multi-skilled and have the potential to take on responsibilities and tasks that are beyond their first position and might not even exist when they are first hired. Job counsellors will tell you that being different can be valuable, especially when employers search applications and resumes for "key words". How to communicate with the public or with in-house audiences of non-scientists is now recognized as part of any outward looking organization, company or government department involved with science and technology. "Communication" is a key word that can be a signal of potential that might open otherwise closed doors.

I already have a good science or technology job.
Statistics from the job market have shown for years that few people hold the same job throughout their career. Almost everyone changes responsibilities and employers several times, sometimes unwillingly. Being flexible enough to make good mid-career moves doesn't mean that all your skills and qualifications have to come from a long continuous stint of university work. "Life long learning" and professional development are now part of most careers, and not just for flexibility in changing jobs but for promotion too. Promotion into leadership positions often demands extra qualifications as well as experience and a demonstrated inclination to try something new. The Science Communication Diploma is not for everyone already working in science or technology but it is very suitable for people who have a talent for explaining what they do and want to use it in their work.

I work in a science centre and have already learned how to talk about science with visitors and prepare presentations and programs.
For those who work in science centres there is no substitute for natural talent and intuitively connecting with an audience. However, understanding the theory of communication, how to evaluate effectiveness, and experiencing the skills of others with different backgrounds in an intensive learning setting turns natural talent into proven professional qualifications. Those who will be the leaders in science centres have to expect to compete for their positions with people who have the highest qualifications. The Science Communication Diploma is an intensive year of professional development integrating theory with practice that goes light years beyond on-the-job learning in both level and scope. As science centres evolve, the staff who lead them will have to be more than good talkers.